Whether you’re a first-time social media user or an avid tweet-blog-facebook’er, there’s no doubt that social media is huge. Media 10 years ago may have taken weeks to reach a large audience, when nowadays, one tweet can reach thousands of people in a matter of minutes. So it goes without saying, when posting content online, there are a few key do’s and don’ts to follow.
Respect other brands.
You’ve heard it growing up, “if you don’t have anything nice to say, don’t say it all”. That certainly rings true when it comes to posting anything about any other brand or person. Whether people follow you online or not, whatever you post is easily accessible (and let’s not forget, there FOREVER). Even if you feel like it may be warranted, your negative remarks will only lead you to be viewed as “that company who speaks poorly about others”, making you a very undesirable brand to follow.
Part of having a social media account is to engage with other users, so if you’re positioning yourself as a thought leader in any area, social engagement is a must. People are looking to you for your thoughts, comments, ideas, suggestions, etc., and when a message goes unanswered, it’ll make your followers feel as though they aren’t important to you and your brand. If someone comments on a post, messages you, reply’s to a tweet, etc., take a few seconds to respond. It’s essential to make your followers feel as though they have a voice and are acknowledged.
There’s tons of juicy content online readily available and right at your fingertips, so it may seem tempting to just copy and paste something someone else took the time to craft. Well, don’t. Whether online or not, plagiarism is plagiarism. There’s nothing wrong with getting inspiration from other posts, but downright copying someone else’s content could create a huge backlash if the original author somehow finds out (same goes if someone who’s read the initial post somehow stumbles upon yours). No one likes a copycat.
You don’t like it when a telemarketer calls you at 8am trying to sell you an insurance policy on that washer you recently bought, right? Same idea goes for posting content online. No one wants to read the same post over and over again about how you can “offer them a special discounted rate” on a product or service. People follow other brands because they find their content interesting, not to be sold to. If you do have a great offer you want your readers to know about, make it visual, make it fun and make it interactive.
Social media moves at a rapid pace. What’s “trending” one moment, might be old news within the next hour. It’s important to keep your social media pages up to date with current and relatable content. There’s no better way to keep your brand relevant than by posting material on a timely basis, and once or twice a week isn’t enough. Interact multiple times a day per site and this will keep you at the forefront of your followers’ minds.
This may sound silly, but it’s important to always make sure to check all posts for grammatical errors before hitting “send”. Getting your “their”, “they’re” and “there”‘s confused only makes it seem as though you’re not taking the time to really think about what you’re posting. When posting material online, you want to represent yourself as the smart and polished individual that you are, right? So don’t risk the opportunity to gain followers because you happened to forget the “h” in “whether”.
While it may seem as though there are a lot of rules that come with posting content online, social media is a fun outlet to express yourself in a conversational way. Keeping things light, interacting with other social media users and making it about your followers (and not all about you) will help establish a strong network of followers.