We love being in the branding business. If you think about it, it’s essentially the business of discovery. When a company is branding themselves for the first time (or rebranding themselves), it’s incredibly exciting – what fonts and pantone colors to use for the logo, what should the experience be when designing the website, what marketing campaigns can we create to hit their target goals, etc. While we love doing these types of jobs for our roster of clients, sometimes there’s a greater void that needs to be filled – and that’s where Propel the Cause comes in.
Propel the Cause is our way of doing what we can to help non-profit organizations do their best in making their voice heard. Most recently, we’ve aligned ourselves with the Women’s Fund of Miami-Dade, an impactful organization that aims at making sure women and girls have equal access, opportunity, and influence. When we met with the organization and heard all of the stories and ways they’ve helped women and girls, it was a no-brainer – we had to get involved with them.
With formalities out of the way, we got to work. What were their needs? How could we make sure the Women’s Fund stood out among so many other great organizations? First, we started with their logo:
We gave the logo a presence and a voice of strength and power. You could take one look at this logo, and know it was the Women’s Fund.
Next up, the Trafficking collateral. It was a real eye-opener when we were given all of the statistics on sex trafficking right in our own backyard. So, now being armed with all of this information, we knew we had to translate these statistics into powerful imagery to help create awareness.
Finally, we got to work on the Power of the Purse collateral. Power of the Purse is the Women’s Fund’s annual meeting – a get together of Miami-Dade’s most influential women in business. With sold-out tickets (yep, there were 1,000 women in the room), we had the task of putting together the 2013 Event Logo, Invite, Annual Report, and Donor Pin.
With everything said and done – logo in place, billboard up and mounted, and Power of the Purse successfully over – our relationship with the Women’s Fund continues. Their rebranding is only the beginning for this Miami-Dade heavy-hitter, and we’re happy to have been a part of it.
(Tepino crew at the Power of the Purse luncheon)
*Special Thank You to Daniel de Souza – the incredible photographer who shot the photos used in the Trafficking collateral.
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