Branding is part research, strategy and inspiration

Branding is part research, strategy and inspiration

by Tepino on March 13, 2017
Branding is part research, strategy and inspiration

By Dana Koman

A love for spice, a desire to own a name and familial ties to Central America are the three main ingredients that formed our brand Tepino.

Considered one of the hottest peppers on the planet, the Tepin pepper originated throughout Central and North America, thanks to pepper-loving birds who spread the seeds many years ago. Tepin peppers, although hot, are full of dynamic flavor that can spruce up many Central American signature dishes. Just a little bit of the Tepin flare goes a long way. Thus, Tepino was formed.

The idea of Tepino, adding the “o” to bring ownership to the name, was to form the most potent team that is agile for today’s fast-paced digital marketplace. At Tepino, we understand the importance of communication, branding, social media, digital and technology for a brand to succeed in today’s world.

Finding the right brand name and tagline for your business is a strategic and thorough process few agencies can provide. At Tepino, we live and breathe branding. It’s the lifeblood of our business in which we believe. We’ve seen quality, creative branding make a difference.

The magic of branding, the spark, the creative inspiration – these are ingredients we provide that could transform your business.

Often, new businesses, or even established companies seeking a refresh, don’t know where to begin. What tools do you need to strategically set your business apart from the competition? Can brand positioning, a new name and a unique tagline truly make a difference?

The answer, most definitely, is “yes.” We’ve seen it firsthand.

With more than 25 years in branding, Tepino employs expert strategists and creative designers to set your brand apart. We analyze your core values, your goals and aspirations, as well as the products you present to your market, to position your brand for success. We take all this information to study business trends and the ever-evolving digital marketplace to give businesses the advantage and leadership of a truly inspirational and relevant brand.

In the end, what we deliver is inspiration. You can have a great strategy, but if you don’t have a team who can execute beyond the strategy, you’re missing out on that piece of inspiration that creates the true advantage. Your brand refresh creates new fire and inspires your employees to believe and your customers to buy.