Monthly Archives: April 2017

The evolution of branding

The evolution of branding

by Tepino on April 20, 2017

By Dana Koman For more than 25 years, Tepino Owner and Executive Creative Director Todd Friedman has been leading innovative branding campaigns – crafting BLACK+DECKER home product names, logos and package designs; creating the Berkshire Hathaway-owned Richline Group strategy and … Read More +

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To illustrate or not to illustrate, that is the question

To illustrate or not to illustrate, that is the question

by Tepino on April 17, 2017

By Dana Koman Recently, we developed a product package design for a client that needed a special touch. We toyed with the idea of using illustration, photography or creating the package entirely through graphic design. Each option offered various pros … Read More +

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Branding is what you make it

Branding is what you make it

by Tepino on April 13, 2017

By Dana Koman Just like birds of a feather flock together; businesses love branding. Despite the old saying, ‘if it ain’t broke, don’t fix it,’ in branding, we couldn’t disagree more. Cat got your tongue? That’s ok. At Tepino, we … Read More +

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Presentations, from ordinary to extraordinary

Presentations, from ordinary to extraordinary

by Tepino on April 5, 2017

By Dana Koman I will never forget these words: “Your hair is drab and you need a new do.” I got this advice many years ago when I asked my hairstylist for an honest opinion. Instead of taking offense, I … Read More +

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