Bai Watch: 5 Questions With CMO Michael Simon

Bai Watch: 5 Questions With CMO Michael Simon

by Tepino on May 3, 2017
Bai Watch: 5 Questions With CMO Michael Simon

As the branding industry continually evolves, we at Tepino look to other brands and identities to get a sense for how the market is changing and what consumers are craving.

One example is Bai drinks and its recent short-film series about its coffee fruit-extract beverages and overcoming the odds.

Dale Buss at brandchannel gives us a sneak peek inside the creative strategy and minds of Bai and its new Unbelievers campaign.

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