By Dana Koman The concept of branding began, most notably, with ranchers and their cattle. The idea of creating a unique, ownable symbol throughout history has withstood the test of time. Branding, more than ever, is an essential commodity in … Read More
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By Dana Koman Recently, several businesses have undergone website overhauls to comply with the Americans with Disabilities Act, which prohibits discrimination and ensures equal opportunity for people with disabilities. This industry shift comes after a string of legal woes for … Read More
By Dana Koman Modern-day office culture is evolving. The bustling mega headquarters of big-name branding or advertising agencies – a concept glamorized in the popular TV show Mad Men – is transforming with the times. Shared office spaces, such as … Read More
As the branding industry continually evolves, we at Tepino look to other brands and identities to get a sense for how the market is changing and what consumers are craving. One example is Bai drinks and its recent short-film series … Read More