Welcome to the Tepino Blog

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Teamwork without an office

Teamwork without an office

by Tepino on May 8, 2017

Modern-day office culture is evolving. The bustling mega headquarters of big-name branding or advertising agencies – a concept glamorized in the popular TV show Mad Men – is transforming with the times. Shared office spaces, such as WeWork and Büro, … Read More +

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Bai Watch: 5 Questions With CMO Michael Simon

Bai Watch: 5 Questions With CMO Michael Simon

by Tepino on May 3, 2017

As the branding industry continually evolves, we at Tepino look to other brands and identities to get a sense for how the market is changing and what consumers are craving. One example is Bai drinks and its recent short-film series … Read More +

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The evolution of branding

The evolution of branding

by Tepino on April 20, 2017

For more than 25 years, Tepino Owner and Executive Creative Director Todd Friedman has been leading innovative branding campaigns – crafting BLACK+DECKER home product names, logos and package designs; creating the Berkshire Hathaway-owned Richline Group strategy and brand identity; and … Read More +

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To illustrate or not to illustrate, that is the question

To illustrate or not to illustrate, that is the question

by Tepino on April 17, 2017

Recently, we developed a product package design for a client that needed a special touch. We toyed with the idea of using illustration, photography or creating the package entirely through graphic design. Each option offered various pros and cons to … Read More +

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