Modern-day office culture is evolving. The bustling mega headquarters of big-name branding or advertising agencies – a concept glamorized in the popular TV show Mad Men – is transforming with the times. Shared office spaces, such as WeWork and Büro, … Read More
Welcome to the Tepino Blog
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As the branding industry continually evolves, we at Tepino look to other brands and identities to get a sense for how the market is changing and what consumers are craving. One example is Bai drinks and its recent short-film series … Read More
For more than 25 years, Tepino Owner and Executive Creative Director Todd Friedman has been leading innovative branding campaigns – crafting BLACK+DECKER home product names, logos and package designs; creating the Berkshire Hathaway-owned Richline Group strategy and brand identity; and … Read More
Recently, we developed a product package design for a client that needed a special touch. We toyed with the idea of using illustration, photography or creating the package entirely through graphic design. Each option offered various pros and cons to … Read More