BackCasa Palopó

This has to be one of our favorite identity projects. Imagine visiting a hotel in quite possibly the most beautiful and exotic part of the world – Lake Atitlan, Guatemala. We positioned Casa Palopó with a combination of rich culture and modernity by creating the campaign strategy of “Beauty Eternal”.  We developed a unique symbol that represented both the eternal (the infinite) and spring (the butterfly).

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Brand Identity

Tagline

Corporate Identity

In-Room Directory