BackDownstairs

Wouldn’t it be great to go downstairs in the basement of your house and grab the craft beer you were craving or a Boars Head sandwich made to order? That’s the concept in Tepino’s rebrand of Stop ‘N Shop convenience stores.  We gave them the name Downstairs and positioned the upscale convenience store as “steps beyond convenient”.

.

Naming + Brand Identity

Tagline

Brand Environment

Apparel